Teaches us that the Super Bowl Branding Success

Have you seen the Super Bowl on Sunday? About 100 million people did. The game was fun and entertaining to watch. New Orleans won 31-17. Drew Brees, the Saints quarterback was the Most Valuable Player, and dear to the country bringing her little boy - who was wearing ear protection - to the field and leading him around after the game.

I bring the Super Bowl, because you can learn a lot from it on mark. If you notice in the weeks preceding the Super Bowl, the big-box retailers suggest you buy a new TV to watch the best "big game". Supermarkets and food stores to promote their party trays for the "great game". This is because the Super Bowl is the crown jewel of the NFL brand, so you have the trademark. If you want to use the words "Super Bowl" in your ads, you must pay a fee to the NFL. Coors Light did. That's why we saw so many Super Bowl commercials for Coors Light theme of recent weeks. Interestingly, Coors Light did not run an ad during the game. MandMs paid the royalty payments too. I loved their ads with MandM running on the conveyor belt of the super market.

The NFL works hard to protect their brand Super Bowl. You should work hard to cultivate, promote and protect your personal brand too. Develop and improve your brand unique and personal is the first step in creating positive personal impact.

I'm sure you know who I mean when I say Shaq, Madonna and Bono. These are people who are powerful brands. However, personal brands are not just for athletes and celebrities. All successful people create their own unique brand food and staff. Your brand is how others think of you. It is a combination of a lot of things - what we stand for, how you behave, how you dress, your online presence. Nature abhors a vacuum. If you do not consciously create your brand, others will do it for you.

How do you go to create your personal brand, remember that a good brand, will not please everyone. A brand that appeals to everyone is too vanilla. Want a Cherry Garcia brand, something that is unique. A good brand is aimed at a lot of people, but it will also turn off a certain portion of the population.

Take my "Common Sense Guy" brand. It addresses a lot of people. However, some people find "common sense" a little 'too pedestrian and "boy" a little' too colloquial. This is OK. These people probably are not real interested in what I have to say, and as I say the same.

There are two simple and common sense steps for creating a strong personal brand.

1. Decide how you want people to think of you.
2. Do whatever it takes to make them think that way.

Once you choose your brand, stay on the brand at all times. Be consistent and constant. Do everything possible to strengthen your brand. For example, all of my sites have the words "common sense" in them. I'm sure you've noticed that I find all my articles with a paragraph that begins: "The common sense point here is ..." I avoid lengthy, complicated analysis. I work hard to simplify the complex and provide simple, easy to implement advice from my coaching clients. I use humor in my conversations - and often pepper them with the words - "After all, it's just common sense, right?"

I work really hard to always and constantly introduce myself as someone who has common sense answers to the career of every day and claims success in life.

William Arruda, my friend and author of Career Distinction says it well ...

"Be the brand in everything you do. People with a strong brand staff so that everything they do and everything that surrounds them communicate their brand message."

The point here is simple common sense. Successful people create positive personal impact. Develop and improve your brand unique and personal is the first step in building your brand. Brand building takes work, but it is conceptually simple. Do two things. First, decide how you want people to think of you. Then not all you need to get you to think that way. Your brand is important and, just like the NFL, you should do everything we can to protect it and build it.

This is my opinion about the Super Bowl and personal branding. And yours? Please take a minute to leave a comment sharing your thoughts with us by clicking the Comments button in the upper right. Thanks for reading ....