Article Marketing - Beware the law of diminishing returns

Article marketing is now a time-tested way of promoting websites and other online businesses. It works without a doubt, and best of all, it does not cost a cent. The only cost is in terms of time and mental energy. This fact leads to the conclusion enterprising online marketing that you write and submit articles for the better. Sky is the limit. Right?

Well, in a sense this is true. Each article starts out with a link to your site adds to the potential growth of your company. In this sense, more is better. But there's a little known strategy of this dark side "blast off as much as possible," when items of marketing: the law of diminishing returns.

College of Princeton WordNet ® defines the law of diminishing returns as "a law affirming that to continue after a certain level of performance has been reached will result in a loss of effectiveness."

The test

In terms of article writing and marketing, this is to do too many things at once. Let's say you write an article and submit it to your favorite article directory. Then you sit back and keep track of how many people read it and how many click the link to your site. After a period of time - say a month - to write down the numbers and decide which are worth the time to write more articles and market them in this way. So, we proceed to write ten articles and submit them at the same time to that same directory originally tested.

The problem

Anticipating 10 times as many readers click through to your site, you are eagerly awaiting the results. And this does not happen. Just end up with 5 times many points of view and clicks, even if you made 10 times the amount of work.

'What happened?' is the first question you have. 'Did I do something wrong?' Well, actually you did. You forgot to factor in the law of diminishing returns. You see, an article directory like EzineArticles help jump-start your article of "life" and posted conspicuously on the homepage and the top of the category page for a day or two. This fact alone is enough to drive a fair number of readers to your article.

So if you think back to that first item is sold, a good percentage of total views and click-through in that period of one month trial came in the early days. Then there was probably a steep drop-off as the month progressed.

Now knowing how it works, imagine the effect if one has ten articles showing them the same day. The net effect is that your articles are competing with each other in that privileged position on the homepage of the directory and category page. And that is why each item is unable to obtain the same results that your first post did. Drown each other.

The solution

The solution to this dilemma, article marketing is simple, thankfully. In fact, there are a couple of them. First, set a schedule for submitting your articles. You will need to test this a little 'to see where the "sweet spot" is, so to speak, but the idea is to present only a few articles on the same day.

If you have ten new articles ready to go, for example, has five per day for two days. Or maybe two a day over 5 days tract works best. The key is testing different strategies to illuminate the best solution. The second possibility is to choose article directories a couple more and spread your articles around. In this way achieve the same effect, until choose wisely. The bottom line is to avoid being discouraged by the law of diminishing returns. Do not scale. Keep writing articles! Just be a bit 'smarter about how they market .......