Organic SEO - great return on your marketing ROI

Well, what I long suspected seems to be true. Biological methods
of search engine marketing should simply be taken seriously.

What is organic SEO (I prefer SEM)? Well, as I read many different
versions, is basically SEM (Search Engine Marketing) that uses
SEO and submission tactics that are 'rules' or' white
hat 'for the natural listings (non-paid listings). According to the Organic
SEO Wiki (http://www.organicseo.org/ ~ ~ V);

"Organic SEO refers to the type of optimization manual vs. automatic page
the alteration and the submission page. "E" can be implemented by a motivated
person, or you can always hire someone to do it. "

In short your subscription to the major search engines is through
not paid inclusion programs. Now, this does not mean that you do not have
paid a law to do it for them. It simply means you did not pay the SE
for positioning. Your SERP (search engine results position) is obtained with the accession
for algorithms that dictate the results.

Personally I would also start to question some SEO tactics (can you say to pay
linking and reciprocal linking) as 'organic'. Search engines are starting
to rise up and even sanction such tactics. Theory be
If you see 300 links to a website in one day, then was artificially
created. There is a process of 'organic' individuals enjoy the site
and put links to it. Some of these so-called 'legitimate'
SEO tactics should fall on the SE side will strive
to give better organic results themselves.

Look at the figures atthe

A large number of large companies use SERP to build the brand more of them
for actual sales, demonstrating the power of the Internet to support offline sales.

Looking at the December 2005 SEMPO study, we report that the
a number of reasons, 62%, was to increase brand awareness.
The number two (60%) was to sell the brand awareness. These data reveal that the search
advertising engine is used both as a direct response and branding tool.

Why organic SEO techniques so important?

It 'simple. The terms of marketing is the best way to reach their
public. All the paid inclusion and PPC advertising is so powerful
as we might hope. The users have tuned many of these platforms, which makes them
poor ROI. In fact, getting good SERP through adequate and organic SEO
SEM is currently the largest return for your dollar Web Marketing.
The problem is that business simply are not using it properly.

Case and point; According to the December 2005 SEMPO / Intellisurvey report,
83% of dollars are spent online for paid placement and only
11.2% is spent on organic search, (which means in-house or outsourced
SEM and SEO work and the like). The problem is that surfers from all over the world look
things differently. IProspect Study results show 61% of internet
research that natural listings are more relevant.

So you're not in the consumer market? You're a B2B company?
Still no luck. A 2004 study found that Enquiro B2B users had a preference of 63%
for the staff. Interestingly, according to a 2005 report from MarketingSherpa, "organic
SEO obtains a conversion rate higher than that of non-sponsored research ".

Putting it all together

What does this mean? You should spend more time, effort and money
towards improved natural search results. It is an underestimated
area for the most attempts on-line and can certainly pay dividends and improve
ROI Marketing on the dollar.

Start working on your current organic SEO, before one of your competitors read this article!...