Google Adwords Content Network - On or Off? Finally a definitive answer!

One of the questions most frequently asked on forums and discussion lists on Google Adwords content network must be turned on or left? Here's what has worked well for me and others.

Content network on or off?

Will it help you make more money or are you just throwing your hard earned dollars down the tubes Advertising Google?

Many of the gurus tell you test, test, test! And while this is true, I'm not going to leave you hanging there.

Here is a solid plan for the implementation of Google Adwords content network.

1. Always start off with. You must be careful because the default when you start a campaign is active. So go to your "Edit Campaign Settings" and uncheck the content network. This is very important because if you start a campaign today and are offered $ 1 per click on search ... you are automatically offered the $ 1 per click on the content network. Many Adwords advertisers, including myself have lost hundreds in error on the content network. So, again, turn it off!

2. After you have a campaign running successfully in the research network, which means that you have the right keywords and landing page is converting to your satisfaction, then and only then will test the content network.

3. Then, return to your "edit campaign settings" to put the check mark in the content network ... but also put a check mark in "content bids", which allows you to set separate prices for content network. Once you save the settings you can put in a separate offer, I usually start with two cents.

4. Then let it run for a day and see what position you are getting and if you get any clicks. In many markets, two cents will get you on the first page and clicks.

5. So track conversions. If they are profitable, you can increase the cost per click for a better position and more clicks. Repeat this process until you hit the traffic destination and return on investment. If you are not profitable, just turn off the content network all together.

If you follow the above steps, you will avoid any bad wipe out and at the same time position yourself to take advantage of the extra profit network of content you can bring in some markets.