Tuesday, August 28, 2012
How to add personality and ambitions for your personal brand!
Add personality to your brand
It is definitely a strong character defined. The product and your company must have some strong features that are typical of it. Then add those features to your brand.
Let your values, beliefs and goals will be reflected in your brand.
Let's say I'm a quiet type of person. If you run a book store and allow people to browse and read books in the shop in complete silence and then make it known. If people love to visit your store, because 'it is so peaceful and quiet there', then capitalize on that. Distribute flyers in the neighborhood emphasizing the point. Also, if you like light romantic music then play in your store. There is nothing more peaceful and pleasant browsing books in a quiet setting with soulful music playing softly in the background.
Being open about your ambition
If you have the ambition to become the best brand in your category then announce. Open your ambition of people, but they can help you reach your goal, if you love your brand. When you are open about your plans and business objectives, help comes from the most unexpected parts. Of course you need not be explicitly open for competitive reasons. Or you may not be open to all if competition is the cause. Virgin Chairman Richard Branson made no secret of his ambition: to make Virgin the best of all brands.
Design a Logo
Find a local graphic designer who can design a logo for you (personal brand) or your business. You can hire an ad agency or a local graphic designer depending on your budget. If you are starting a small business you can design your own logo, if you have some 'creativity and a little' time.
Many sites offer free internet free software (freeware) so that you can design your own logo. All it takes is for you to invest a few minutes of your time to research the various sites on the Internet and Google to determine which one is best for you. Otherwise, you can draw and design a logo, creative and inexpensive paper. Add color and scanning it. As a start-up, you just need a logo to stand out. By designing their own can save hundreds if not thousands of dollars.
But if you are ambitious and really want your logo to speak then it is best to hire an ad agency professional. Tell them in detail about your product or service, basic skills, values, and your mission. Give them ideas about what direction you want to move, who are the target customers, and even your competitors. Suggest to them that you would like to have. They will come up with a suitable logo and tag line.
If you have employees asking them to contribute their ideas. Sometimes employees can come up with brilliant ideas. Invite to join in the process of building your brand. Make sure that there are gaps between what you promise in your brand and what we actually deliver. Rather under-promise and over-delivery....
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment