Consumer purchase in the Venezuelan

The attitude of keeping a lot of useless stuff ties your life. A company must be fully identified through investigations carried out on behalf of consumer behavior, how this makes a purchase, what are your reasons, buying process, purpose, constraints, drives, stimuli, and thus determine how how it can offer its products and services that foster that identify with the company serves. Interested in how the Venezuelan consumer makes a purchase, how is carried out, is what has been studied through the department of marketing, faces graduate of the University of Carabobo and the matter has been determined Ana Martinez said the participant, there are some distinctions depending on the Venezuelan consumer, because there is a noticeable trend among those consumers who are unmarried establishment of families and dependents. There is also a small difference between the tastes and consumption of women to men. Referring to the population of single people and family responsibilities every day there is a clear trend of consumption of basic needs not only of beauty and personal preferences, but the savings outside the country to seek better living conditions.

Many young Venezuelan has changed the trend and party preferences for better opportunities for professional development and improvement of life in view of the security situation in the country. When talking about those who have dependents are buying based on availability and mandatory periods in the year, ie beginning of class seasons, December and other festivities mandatory for all children.

Many families make purchases and make additional sacrifices deprogrammed to please their children, although it is clearly shown that the largest percentage of purchases is intended to cover the basic needs of food and payment of services. On the other hand, is crucial to analyze many Venezuelan women have ceased to be impulsive in their purchases of clothing, beauty for the great impact that the economy has had on your income and expenses that have been prioritized based on the primary needs, this evidenced by the decrease in the number of visits to beauty salons and adoption of these activities itself. It reminds us of Ana Martinez, Luis Vicente Leon, director of Datanálisis, explained above, despite the market recorded shortages, consumers made a greater effort to get your favorite brands. Currently, consumers have had to replace many products looking for the economy. Preliminary indicators at the end of the second quarter of 2009 show a contraction of the economy, despite the lack of timely official statistics by the public sector. The set of indicators that can predict the decline in GDP during the second quarter of 2009 is made up of the production and vehicle sales, the money supply both nominal and real bank credit.

As presented in the table provided below, the data show a significant decrease when compared to the same quarter of the year previo.Fuente: www.noticierodigital.com The Datanálisis bimonthly from July 2009, just concluded that inflation is constantly hitting Venezuelan confidence to purchase a product. Datanalisis reported from September 2008 to July 2009 the consumer confidence index fell 8.1 percentage points. In a pan for the first seven months of the year, the behavior remained in decline: in January was 51.2%, 48.6% in March. The decline continued in April reached 44.6%, just four percentage points less than in the previous month. Then came May, 2009 only month that the index rose to 46.4%, but again declined to 44.5% in June. In July, finally reached 43.9% should be taken into account that Venezuela is entering a new cycle recession with high inflation and severe restrictions on domestic supply of goods and services. While acknowledging that the national government follows a definite plan as a socialist and that serious distortions facing the Venezuelan economy in 2009 required a great sense of responsibility.

High inflation, restrictions on the delivery of foreign currency exchange control regime prone to corruption in government and private, can not be faced with ideological recipes. No nation has been able to face these challenges without a coherent economic conception and this is bringing a significant impact not only on the nation but on the population. In short, according to political and economic reality of this, especially given the effects of the actions of the current government under the leadership of Lieutenant Colonel Hugo Chavez, the country faces serious political changes, especially in economics, coupled with unemployment , insecurity, poverty, uncertainty has seriously affected consumer behavior and requires companies to assess how consumers have changed their method of comparison, more rational using the impulsive. This of course leads to the product being promoted under the new lenses, which is involved in more than all those stimuli that motivate consumers to purchase according to their purchasing power and real needs. www.entorno-business-com Handout Marketing Virtual Classroom graduate of Faces, Quality management and productivity of the University of Carabobo