Personal Brand Is A Place In The Mind

The consolidation of social networking and communication skills that gives us Internet have popularized the term "personal brand" and "personal branding". The question is to understand these concepts? For most people it is simply a brand name or a distinctive sign, a way to differentiate a product or service on the market. Delving a bit is easy to see that the value of the brand lies in the ability of differentiation offered when the market is saturated with seemingly identical elements.

The current job market presents very special characteristics in living the high supply of skilled professionals with generic studies sometimes away from the business reality and the low demand for unskilled and professionals that do not meet the selection criteria. This leads to structural unemployment feared to be added to that produced by the economic collapse and stagflation that we are suffering.

The importance of creating your brand

It is usual to have a negative view and wrong from the concept of personal branding as it seems to lead to the commodification of the individual that is sold like a product on the market. This is an erroneous statement:

Sells personal brand and communicate your talent, your experience and what you can do.

Sell ​​as a person to rent your time and effort for a price for most of your life, not to recognize your talent, your ability or your merits. Now that's commodify and alienate the human being loses his freedom, identity and is weakened leaving others to take over your life.

When you try to get a job, develop an original and coherent brand increases your chances of success makes you a better choice.

A personal brand is not "frikimarca"

Not a day either on television, radio, Internet celebrity magazines or not we encounter a character acting and dressing like a mess, leading ultimately to the staff and management making a ridiculous study, targeted marketing. Other particularly in the area of ​​the heart and use their lurid tabloid paths to build and legitimize romantic careers that have nothing to do with talent, though backed by the prostituted mass media and economic benefits achieved notoriety, exchanging banal and artificial lives for money. This is also a commodification of human beings and of course culture.

A personal brand is honest and true, is the result of who we are, what we do, what we can offer and what our values.

Personal Branding

Equally important is to strengthen our brand as being able to communicate to the world. Valga's example, however much we try hard to say that we were not very credible journalists not to publish or create any kind of information that reaches the public. Visibility is required and that our talents, works and creations reach the public. And from this reputation is the result of perceptions and opinions that others are forging our person. The reputation and the image we project results in a very important thing in advertising is known as positioning. This concept is often confused with being the first or second in importance or notoriety. In fact, the positioning is the process by which our brand is installed in the minds of others. This is what we call Personal Branding and insoluble forms a whole with the trademark. Although some may seem new concepts, differentiation and positioning are as old as humanity, are pure common sense. They are survival tools that allow us to be masters of our destiny.

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