Strategic Planning

STRATEGIC PLANNING

Strategic Planning, What for?

The Strategy

The strategy is a comprehensive formula to guide what to achieve, how it will compete, in which market is going to participate and what elements are going to fight. Consequently, one strategy is to be a combination of ends and means, guidance on how to reach those ends.

Any strategy must contain a consistent set of decisions aimed at improving and strengthening the position of an organization relative to its competition, with its market and its environment.

Strategy Plan with

Strategic Planning is the logical response to the needs of searching an uncertain future, complex and changing. He is a diligent process of gathering information, analyzing it, to scrutinize the future, to produce ideas and to formalize plans. It is a journey that follows a methodology appropriate, apply various techniques and has the creative analytical skills who participate in the formulation of strategic plans. For illustrative purposes, three stages are generally recognized that begin to question the organization from various perspectives in time and in what he has done, does and should do in the future. The stages are:

Where are we? => Set the current strategic position (present position)

Where do we go? => Sifting and predict future consequences (position description)

Where should we go? => Project to the organization with the strategic position that should be the future (policy position)

"Strategic planning in the business world is the plan to achieve the best performance of the resources? i.

"It is the means by which a corporation positively channeled efforts to differentiate from its competitors, using its comparative advantages to better serve your customers? Ii.

Strategic Planning is an ongoing process whose changes are a direct function of the observed changes in the environmental context and are closely related to the sensitivity of external factors affecting your organization. Strategic Planning prepares senior management to initiate changes, helps you take advantage of them allows you to optimize benefits and minimize their problems, risks and threats.

An important factor is Strategic Planning Strategic Communication, which involves not only advertising but also to many other areas, behaviors and elements, including the following highlights:

Organizational Culture

Public relations

Labor Relations

Staff training

Activities and industrial and commercial campaigns, among others.

Strategic Communications and Strategic Planning

To the extent that is proper, Strategic Planning in the communication of its content and expression purposes. This meeting comes fully functional called Strategic Communication, whose scheme is combined with the strategic planning process to convert the strategic elements that, together with other pieces of information and behavior, communication impact aimed at the creation of a Corporate Image and favorable product differentiation offered by the organization. So while the Strategic Planning leads to an organization that is progressive, Strategic Communication and progressive look that seems to be observed well by their tutors.

Strategic Communication joins Strategic Planning for an organization to strengthen its position and strengthen its competitive advantages of strategic validity. Due to the strong relationship between the Strategic Communication Strategic Planning, the first must also be treated similarly to how you structure a financial program, research, marketing, extension to the production plant and others who by their nature involve different resources, require significant investments and long-term project. Surely, if neglected strategic planning Strategic Communication Management, the most viable is the company corporate image is distorted and difficult to achieve clearly fixed in the minds of their corresponding receptors.

The concept of Strategic Communication is based on the pattern of communication in general, what is distinctive is its integration to the process and the particular objects of Strategic Planning.

The Benefits of Planning

An effective planning program is to provide a guide for executives in all aspects of a business to make decisions related to the goals and strategies of top management, understanding the concept of strategy as: the development and utilization of internal capacity to deal various challenges, in response or anticipation of environmental changes, such as how to compete in the market as long-term vision or the challenge is to ask what place are we? and what place we should be? .

Strategy as the link between the objectives pursued, action programs and the resources required and what is the strategy, which distinguishes it from all other types of business planning is, in a word, competitive advantage, since the sole purpose of strategic planning is to be to allow the company to obtain maximum efficiency with a sustainable advantage over its competitors.

So the concept is multidimensional strategy, which revolves around five key questions: What business should participate and how to manage the family business?, How to compete in every business? How to improve competitiveness?, What challenges are foreseen?, and What is the target image?.

Several quantitative studies demonstrate the good results obtained with the Strategic Planning in areas such as sales, profits, market share, equitable distribution to shareholders, operating rates and the cost / value of the shares. It should be mentioned that the optimum productivity of an organization is not the direct result of strategic planning but is the product of the wide variety of management skills in a company.

"The strategy is the process of aligning and deploying resources, both human and capital, so as to enable the organization to achieve its objectives"