Ficod 2010, Take advantage As Entrepreneur

FICOD 2010 begin on Tuesday, the International Forum on Digital Content, organized by the Ministry of Industry, Tourism and Trade, a meeting of more than 15,000 professionals, 120 speakers and 200 business partners in the digital market.

During 3 days the professionals involved with the online world will analyze and discuss the e-commerce, Web 2.0 possibilities for generating business and its use by entrepreneurs and investors who specialize in this sector.

Panel discussions, workshops and lectures will help us understand the current state of the digital industry and the Internet industry and venture into the prediction of the immediate future, and not so immediate, a world that has not stopped growing in recent decades, and it will continue at a rate more rapidly in the coming years.

Light in a welter of papers.

The digital industry professionals will find many clues and conclusions about the current state of the sector. Perhaps worst of FICOD 2010 is the great difficulty in deciding between the existing vast range of existing activities to choose from, allowing us to come closer to new technology and business trends we meet in the coming years.

Luis Sancho, entrepreneur and expert in e-business sector with companies like Dejaboo.net (now acquired by MySofa.es) EliteClasica.com, or their current project and recommends Tenders.es shelled the main presentations and round tables for the basic electronic commerce and its immediate future.

The inauguration will be critical to the subject matter, conducted by one of the biggest online marketing gurus and new technologies, Guy Kawasaki, who will try to explain the transformation of relationships between brands and consumers through social networks and the web 2.0. Also, listen to others regarding the online world today, as René de Yong (founding partner of Internet Advantage), Anthony Rose (current YouView CTO and creator of the BBC iPlayer), Saul J. Berman (partner in charge of strategy and innovation consulting division of IBM), and Antonio González-Barros (founder and president of Grupo Intercom), we discuss the world of digital entrepreneurs.

- "Selling through the network: how the major sectors are committed to this medium" (Tuesday 17:45): We delve into the digital and promotional marketing, Internet success stories of companies such as Zara, which has recently increased its staff Internet in their division due to the success of your online store, has led many companies will decide to jump into an environment that increasingly offers more possibilities and income.

- "Buying to blow click" (Wednesday 17:45): This paper seems to me particularly interesting because it's something I've been thinking for many years and in fact led to the founding Tenders.es me, my current personal project, which revolutionized the world of the reforms, making it fairer and more transparent via the Internet. It's just one example of how the Internet can improve markets and provide new business opportunities by opening new avenues for sectors that until now had no presence on the Web

- "Advertising in Digital Media: Challenges, Risks and Opportunities" (Tuesday 12:15): Some of the professional online advertising industry will discuss the future of a growing market, in view of the figures indicate that many companies are increasingly investing in the Internet as an advertising medium. As an entrepreneur and CEO of an online business, analysis and conclusions of this table will be of great importance for application in business development.

- "The child and youth market of contents, an international approach" (Tuesday 17:45): After the success of Pocoyo and the recent contract with Turner to issue Jelly Jamm series (of 737Shaker) in 130 countries, many of the great audiovisual industry producers Spanish youth, including their own 737Shaker (represented by? Angel Miller, the Director General), gather in this panel to explore the possibilities of this sector internationally.

- "Is there a sustainable model in the publishing industry?" (Tuesday 17:45): After the success in previous editions of FICOD, and progression of self-publishing companies books as Bubok (represented by Andreu Teixidor), a real example and internationally, and the emergence of projects books and culture, as Entrelectores (with its founder Paul Hawk), this panel will try to break down the great change that is emerging in the publishing industry and its supply chain.

And, of course, I will not miss the debate sure to find the most interesting clues about the world of entrepreneurship and investment in Internet:

- "Embarking on the Internet and digital content" (Thursday 09:30): This roundtable will bring together five of the most important figures in the Internet sector in our country, entrepreneurs and investors with an exceptional background in e-business and its further analysis.

Among them, I will highlight three great personal friends and acquaintances as:

Javier Martín, a great expert in the network and my partner in SinDelantal.com; Loogic.com is editor of the blog reference on the Internet entrepreneur and investor, and cofounder of Initiator, the international event for entrepreneurs for entrepreneurs.

Carlos Blanco, organizer of one of the most important events for entrepreneurs, First Tuesday, in addition to numerous startups driver thanks to investments made through his company ITNet.

Mary Fanjul: StepOne CEO, the company founded by Bernardo Hernandez accompanying jump ups in Silicon Valley.

Santiago also participate Veiga (Cisco) and Alfonso Gonzalez Hermoso de Mendoza (EOI), great figures who have much to contribute when analyzing the state of the Internet market and conditions for undertaking that it offers.

Finally, I would like to note that, if you are an entrepreneur, apart from the above panel, do not miss an absolutely last day dedicated to us, the entrepreneurs.

Among the events hosted include startups Forum IAIA (12:00), in which a number of entrepreneurs will present their projects, and the special edition Initiator (18:30), which aims to "embrace and explain the importance of web analytics tools for a business and its importance when undertaking a project "and will feature several good and well-known entrepreneurs:

Gemma Muñoz: Web Analytics Manager at Panda Security, and apart from a web analytics expert, one of the most passionate professionals I know.

Diego Ballesteros SinDelantal.com founder, has extensive experience as an entrepreneur and business manager in various Internet companies, which has achieved amazing results every time thanks to its meticulous use of analytics and metrics.

Antonio Ortiz - Error500 responsible, successful technology blog, and Director of Online Strategy of Weblogs SL, one of the largest blog networks in speaking.

Adrian Segovia - Web Analytics Manager of El País.

In the near future, what we now know as the Internet will be so in our lives that may not even know him as such. Soon we will all be aware that whatever we need we will have to search and apply in the cloud. And all from the same device, do not remember what a browser, as I no longer remember our famous old modem and connection noise. If anything, technology has taught us is that everything happens very fast and, without realizing it, are emerging services for all our needs and solutions to any problems that we see.