In Fantastic Four Points customer loyalty

Having loyal customers is the challenge for every company and organization, especially now that are tight and highly losmercados competitivos.Un loyal customer is one with which we have already established a strong relationship, we maintain levels Deventer, are satisfied with our service and in particular: is a reference to new ofuturos customers. Although it has been repeated countless times: get a new customer costs to keep a muchmore actual.Fidelizar customers is a whole subject that marketers develop and advise, but in this short article we will work in the style of Fantastic 4 ™ without Sue, Rick, Ben and Johnny appear directly, discussing practical techniques to ensure that our customers are loyal to the company or organization.1. Meet the clientesAlgunas sometimes we have to take the role of Sue (Invisible Woman), in the sense of achieving some form or another to meet our clients in areas such as purchasing, when they buy, as they pay, how they use our products or services, when they pay, which is high season for them, as embodegan our products. These aspects are operational. Apart from that we know about its top executives and clients in general: nationality, preferences, marital status and birth dates.

Ideal succeed in creating a customer profile, to tailor our offers and promotions to them. This information will enable us to meet and make customers to see our interest in them, make specific promotions and generate personalized attention.

Personally I have more than five years of patronizing a pizza here in Sansalvador recognized, having a nice relationship as a customer, but to date I have never been a survey or asked about the service and less about my personal or family. Send a greeting card on birthdays is a simple detail and low cost that no one will be ignored. (If you include a gift or discount coupon, even better) .2. Manage database in our company need one or more data types Rick scientists (plastic man), not for their ability to stretch, but by the need for proper management of the information we have from our customers. Systems must now be in line with our requirements and provide information as users' smart?, Allowing us to better understand customers. The system should generate statistics showing patterns of customer usage and: sales volumes, customers who have not purchased or consumed, high-volume customers, clients per season. Distribute product sales, claims and others.3 statistics. Establish a good communication channel. Here comes Johnny (man from the flames), because we like him to travel to our customers with an adequate system of communication.

Not only by email but by other means, such as regular mail, visits and especially the phone. So far I have not met a client who is happy to talk to a machine (as is happening lately in large companies), we used the personal touch. Do not make the mistake of promoting a telephone service and telephone customer can not keep. There are several issues of customer service company recognized that you try and try and end call "all our operators are busy?. Is this a means of customer loyalty? In communication, customers no longer accept letters "generalized? or note that the "copy & paste?, are gaining market companies whose communication is one to one customer, regardless of the size of the company and the client. 4. If you serve, we selected this technique comprométase.Para Ben (the Mole), not by appearance but by their disposal. In the TV series and the movie, whenever we saw Ben with a willingness to put things in order to solve computer problems. How Ben is in your company? How Ben willing to do anything to meet customer needs?

We want to make loyal customers, but at the time of testing when the product arrived on time, when you do not have the product, when the service was not expected by the customer, our customer service we are now is corto.Los more demanding pay for quality products and services and if this is not received, we have alternatives other providers and, more importantly, change. If looking for a customer loyalty strategy, the four techniques described above can help, set to Sue, Johnny and Ben Rick in his team for so able to build a loyal customer base.